Do not get lost in this competitive business world. Doing so would sink your boat without warning. In the end, you will have only regrets. Better go beyond the realms of traditional marketing strategies. Knowing it is fine, but riding on the race track with this would only lead to failure.
So, embrace digital marketing to achieve your specific goals. And the best way to do it is to opt for free digital marketing tools.
The good news is that there are innumerable options available. However, choosing the ones relevant to your enterprise is challenging. To make things easier, here is a compilation of the ten best digital marketing free tools. It will help you reach a larger audience, thereby enhancing your brand awareness.
1. Google Analytics
Looking for free website analytics, then this is your destination. Expertise in Google analytics only improves your situation in the market. All it takes is an effort to add the analytics code to your business website. The result is astonishing and allows you to understand the movements of your visitors.
The traffic to your website comes from different channels. Where some make way via organic search, the others drive through referrals. Google Analytics enables you as a marketer to understand this movement and make correct adjustments for your future strategies.
2. Google Search Console
Free help from Google doesn’t stop at analytics. There are other things that it offers, and one such is Google Search Console. It is not new, yet most marketers remember it with its old name Google Webmaster Tools.
Since the renaming, this has turned out to be a boon for digital marketing strategists. With its help, you can learn whether your website visitor is using mobile phones or PCs in addition to the performance of your site.
3. Canva
If you want to reach your business goals, you need to tread the paths of Canva Business. It allows you to make visually pleasing pages that can have a positive impact on your target audience. Easy to create images, this tool offers you a plethora of pictures and fonts from its catalog.
The surge in this graphic design platform users is evident in its popularity. You cannot ignore it for the growth of your startup. It ensures you get direct traffic without any hurdles. This tool is available without charges. For better results, you may choose custom pricing.
4. Trello
Are you facing difficulty in managing your projects? If yes, then select Trello. This team collaboration tool only adds to your bliss. For some, emails are still the first choice in sending messages, sharing posts to the team. However, it has shortcomings that might lead to confusion. To disperse all such annoyances, consider using this.
Create cards, and it will ensure the identification of tasks. It contains names, file attachments, and much more information, thereby making the smooth execution of the project by the teammates possible.
5. Grammarly
Committing grammar blunders is common. You may avoid any such problem with a simple tool known as Grammarly. It makes proofreading faster and easier. You no longer find yourself annoyed with the silly mistakes of your content team. To a limited level, it also gives you an option to check plagiarism. Many businesses also go for its paid version for better results.
6. Ubersuggest
Neil Patel, the entrepreneur, and a blogger acquired Ubersuggest. Since then, he has made some remarkable changes in it and has improved its performance significantly. This keyword tool makes your organic reach to the audience easier. It allows you to get maximum results with keyword search volume. You can register it for a free account and empower your SEO professionals.
It also alludes to your PPC difficulty by helping you to select specific keywords. With this free digital marketing tool, you are never in scarcity of keyword ideas.
7. BuzzSumo
There is a buzz in the market that BuzzSumo purges all difficulties for you in generating content ideas. How far it is true can be gauged by its rising popularity among marketers. This cloud-based program expands your reach to the audience with engaging content. Many think it is not available for free. However, this is a misconception. It does offer you a free plan, but it is limited to 100 searches or 30 days.
Note – Monitoring alerts do not come under the free plans. It is highly advisable to check its pricing plan after using free trials.
8. Answer The Public
Yes, it is trending but is it the right option for you? Indeed it is. This consumer insight tool allows you to know the queries that are cropping up in the minds of your users. It offers you a search cloud. It combines searches from search engines like Google, Bing. This way, you can target the relevant keyword research, easily optimize long-tail keywords and improve your content marketing strategy.
9. Hootsuite
Finding social media management arduous, then Hootsuite is a good option for you. This platform determines that you make the maximum benefit from social networking sites by curating enticing content. With its help, you can schedule posts efficiently in advance and measure your ROI by keeping an eye on feeds, comments, and likes. It reduces the time spent by your social media handling team in coordinating and publishing posts.
10. Moz Local
To thrive in the virtual world, you need to grab the immediate market. Moz Local is a good help in this pursuit. It ensures you maintain an online presence, which is accurate. It means your audience does not receive any wrong information about your business, thereby improving your Google rank. With the help of its local SEO, you can also increase your local search visibility.
As a marketer, you are bound to face challenges even after using marketing tools. Still, it will be ignorant to resist help from these free digital marketing tools as it gives you a chance to stay in the competition rather than getting wiped out completely.